Allan Chochinov, Partner, Core77 | Chair, MFA Products of Design
Newell Rubbermaid Design Center, Kalamazoo
Join us at Newell Rubbermaid’s new Design Center in Kalamazoo for a design lecture, titled “Design, Technology, Media: What We’re Up Against (and How We Might Fight Back)” from Core77 Partner and Editor-at-Large, Allan Chochinov. The evening will start with refreshments from 5:30–6:30, then Allan’s talk followed by an open Q&A and more reception time. I’m very pleased that Allan can join us and I know many of you are readers of Core77. In addition, the opportunity to see/experience Newell Rubbermaid’s new design facility is a special opportunity.
More on Allan’s talk:
The language and substance of innovation, design and technology is informed by its practitioners, but often subverted by its storytellers. From Kickstarter to mainstream media, there is a relentless effort to influence and determine our ideas around value, consumption and sustainability—all through the lens of design and innovation. This entertaining, heartbreaking, heartwarming and ultimately pragmatic talk will take a look at contemporary messaging around technology, design, and brands, and how we can reclaim with authenticity the threatened promise that design equates to making things better.
Space for this event is limited to 250, so please register at Eventbrite.
There will be a bus for KCAD students to Kalamazoo leaving at 4:30 p.m. If you are interested in taking the bus, contact Nicole DeKraker at KCAD, NicoleDeKraker@ferris.edu. There will be a nominal charge. The bus will return to KCAD around 9:00 p.m.